FLASH BLESST X MOGSHADE
A different kind of golf mood.
For this collaboration, we stepped away from conventional golf references and looked instead to shearling-lined outerwear, vintage utility gear, and the visual world of the open road. The outcome is a limited run of headcovers with a rugged character.
A small drop built around texture and objects that feel lived in from the start. Handcrafted with offcuts of Portuguese leather and sherpa fabric.
WHO THE F**K IS FLASH BLESST
Flash Blesst is a freelance photographer specialised in portrait, automotive, and landscape photography. There is a natural geographic connection to Mogshade, as he comes from the same Italian region as the brand’s founders, which makes the collaboration feel even more rooted in a shared visual culture.
Maybe it's to remind us of how we were. To have something to look at and show when time takes its toll. They are photos of young grandparents, uncles, and parents, postcards of beauty gone by, faded by the years and perhaps forever, because film couldn't give us the perfection of digital sensors and modern backlit screens. Maybe that's why I take photos, first and foremost. To leave behind for myself and for anyone who comes after me something of what was, of what we were.
But here, mere memory merges with the imagination, with myth and fascination, with the dream of adventures that perhaps never existed. And speaking of dreams, we all grew up with the American one. Like it or not, it has affected us all: it's that pop culture made of cinema, music, books, and iconic images that permeate our minds even before we're really aware of it. As if we were all in a great movie, hoping for a moment to be the main characters.
I've always tried to bring their West to our East, my land. A tiny compendium of landscapes that could be the forests and mountains of the Pacific Northwest, the deserts of Arizona, the lost roads of California. Perhaps it was the good fortune of being born and living in a region that offered all this, concentrated in just a few kilometers, often semi-unknown. Screw your geotags, look and dream of being wherever your imagination takes you.
